How to Use AI for Vacation Rental Marketing Without Losing the Human Touch
Using AI for vacation rental marketing is all about balance.
Hospitality is all about the power of human touch to enhance a vacation experience – don’t lose the human touch in your writing.
I’m going to start with the elephant in the room – AI is changing the way marketing, writing, EVERYTHING works, and it’s here to stay. That said, it doesn’t have to take over.
You can leverage AI to create content and market your vacation rentals while still maintaining the human touch that hospitality is all about. So how do you do that?
Use AI as your creative assistant. It can help generate ideas, craft outlines, brainstorm when you’re stuck, and offer headlines.
Just please, oh please – do NOT use it to write the actual content for you. AI is a tool for content creation, but it’s not a person. If you want your content to be authentic and sound like it’s coming from you, it needs to be written by you – or someone who knows the ins and outs of your business, your goals, and your brand voice.
AI as Your Creative Assistant
Use AI as the tool it’s meant to be – one that doesn’t replace humans but makes their jobs easier. Here are just a few simple ways that AI can act as a powerful creative assistant.
Coming Up With Ideas
AI-powered tools can analyze vast amounts of data, trends, and customer preferences. It can save you tons of time when it comes to market research. Asking AI to summarize some key points when it comes to data can provide valuable insights to fuel your creativity.
It can also help you brainstorm ideas that might spark something for you when you’re trying to think of the right content to create.
Try prompting AI with some of these suggestions:
“Provide 10 pain points that my audience, {describe audience}, is experiencing”
“Give me 10 ideas for social media posts about {topic}”
“List 10 topics {target guest} is searching for”
Setting the Stage
Remember in high school when you had to create an outline before you could write your essay? Pre-writing and organizing is a pivotal part of the writing process, but it’s also time-consuming. Guess what? ChatGPT can create an outline for you.
You don’t have to use the outline exactly as it’s given, but this is a huge time-saving task that the robot can gladly do for you. It’s especially helpful for blog content.
It’ll help organize your thinking so you’re not starting with a blank page. Once it starts the planning phase of writing for you, you’ll have a framework to adjust as you see fit, and you’ll have ideas for how to organize your content.
Inspiring Headlines
The headline is arguably one of the most important parts of your content. It’s what stops the scroll and draws the reader in. If you don’t have a catchy or powerful headline, you might as well not even write the blog.
AI can help generate headlines for you. Ask it to suggest five headlines for a blog about x. While you might not love any of them, it’ll certainly spark ideas for you. I personally love to take a word from this one, a word from that one, and meld it all with my own personal spin. Then I test it out on Headline Studio to make sure it packs a punch.
The Human Touch
While AI is a wonderful tool to assist with your writing process and can save you boatloads of time, let’s be clear – it does NOT replace a human. You don’t want to be the company that uses robots for every aspect of your business.
Hospitality is all about human interaction, personalization, curated experiences, and excellent customer service. Writing about hospitality is all about the human touch, too.
Authenticity and Connection
Authentic, genuine connection? That’s all you. When you infuse your copy with your own experiences, emotions, and stories, you’re able to connect with your audience on a deeper level. That’s something that AI just can’t do.
Content with a personal touch is what creates connections and establishes relationships with your guests. It goes beyond the algorithms, straight to authenticity.
Creativity and Intuition
Here’s the thing – AI is great when it comes to data and patterns. But creativity and intuition are distinctly human traits. AI is just compiling information that already exists. It’s not really coming up with anything new. If your competitor uses AI to write a blog with the same topic, are you really sure they won’t just be creating the same content as you?
If you want to craft unique, engaging content that inspires action, you need to infuse it with your own creativity. At the end of the day, you know your business, your target audience, and your local area way better than a computer.
Understanding Context
AI is basically a robot. It’s not a human living in the real world. It simply can’t understand everything that’s going on in the world. It only creates content based on what you tell it, and there’s no way for you to fill ChatGPT in on everything that you know based on all your past experiences AND what’s going on around you.
Rolling with the punches? Adapting as things change? Understanding the context that surrounds the content you’re creating? That’s up to you to consider.
Embracing AI as a Tool
The key to using AI in your vacation rental marketing is balance. Use AI assistance AND creativity.
When you use AI tools as assistants, you can speed up the process, especially when it comes to getting started. That way, you can spend less time thinking of ideas and more time focusing on the important parts of the creative process. You can dive deeper into the personal experiences, emotional nuances, and strategic thinking that create compelling copy.
AI makes a great creative assistant when it comes to vacation rental content creation, but it’s the combination of AI ideas and human creativity that really makes the magic happen.
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