Writing That’s Full of Personality And Converts
More Business and More Bookings for Vacation Rental Brands & Course Creators
What if there were a way to market your business that was authentically you, resonated with your target audience, and drove sales…
without adding any more to your plate?
You’re passionate about your business, proud of the brand you’re building, and ready to share it with the world.
You know the impact you can make, and getting it out there and spreading the word is on the top of your list.
But there are just so many things on the list.
Maybe you’re….
Stressed trying to figure out the best way to market your business
Overwhelmed with all the different launch strategies you could use
Busy with the millions of tasks constantly finding their way onto your to-do list
Stuck because you don’t feel confident in your ability to do it “right”
You know marketing your business is a priority, but sometimes it feels like everything is a priority.
If you’re a STR property manager or host, you’re dealing with guests, homeowners, maintenance, bookings, check-ins, and a million other things every day.
Every time something gets checked off the list, something else gets tacked on the end.
Emergencies and priority situations always end up pushing marketing to the back burner.
If you have a course, program, or membership, the work is never done. You’re always coming up with better ideas, planning, designing, supporting, and tweaking to make it better.
Maybe you spend lots of time and energy on social media, but you know you’re building your business on borrowed land, and itching to launch something that lasts.
But actually making it happen is sooooo stressful.
Here’s the thing.
Launching your business and nurturing relationships with your people doesn’t have to be stressful, overwhelming, hard, or any more time-consuming than it already is.
Hi, I’m Megan, a former teacher turned copywriter.
As a teacher, my passion was helping others. And as a copywriter, that’s still true.
I know how hard you work and how much you care. You love helping others find joy and fulfillment – whether that’s creating memories with their family or learning how to improve their businesses through working with you. You make it easy for them to get what they need and focus on what they love.
I’ll do the same for you.
When you work with me you get:
Words that represent your business the way YOU want
Strategic copy that speaks right to your target audience
The same attention to detail you give your business
Professionalism and quick turn-around time
I’ll do the research, strategy, and writing for you so you can focus on what’s most important to you and spend your time on the parts of your business that you love – not the parts you don’t.
“I haven’t been everywhere but it’s on my list.”
— Susan Sontag
The Process
Working with me is simple.
After a quick call to chat about your business goals, I’ll send you a detailed proposal that breaks everything down for you – my recommendations, the process, the cost, the timeline – everything.
Depending on the type of project we’re working on, I’ll send you a questionnaire or schedule a follow-up call to gather all the information I need to make your project perfect.
I’ll do all the research and writing for you so that you can focus on what you do best – running your business.
Before you know it, you’ll have brand spanking new copy you love. (And you’ll get two rounds of edits just in case.) It’s my top priority to make sure it’s perfect — promise. :)
Specializing in…
Sales Pages & Launch Copy for Course Creators
Website Copy, Blogs & Emails for Vacation Rental Brands
You’re not settling for bland, boring, or blah.
You want words that…
mean something
are authentically you
resonate with your audience
tell your story
are based on research
are packed with personality
perfectly portray your passion
get the sale
That’s where I come in.
Services and Rates
Sales pages
Starting at $1000
You’ve put your all into creating your course, program, or membership and you want a sales page that really gets across how amazing it is… without sounding salesy. I’ll use my step-by-step SOAR process to write a high-converting long-form sales page that’s packed with your personality and has your people confidently clicking that Join button with no reservations.
Email Sequences
Starting at $875 for a 5-email sequence
Whether it’s welcoming them to your email list or leading them through your sales funnel, email sequences strategically take your readers where you want them to go. These aren’t just any old email blast – sequences are an important part of the buyer journey that make all the difference.
Website Copy
$375 (800 - 1000 word page)
Your website is your store-front – is it representing your business the way you want it to? I’ll incorporate SEO into your website to lead customers straight to you and use the copy on your website to provide value and inspire them to act — to sign up for your email list, purchase your product, or book your properties.
Opt-ins
Starting at $350
Before you can nurture relationships with subscribers and sell to your email list… you have to have one. I’ll create an irresistible lead magnet with compelling copy that gets your target audience excited to sign up and hear more from you. Once they see the value you’re offering for free, they’ll be begging to see what your offers are.
Email Newsletters
$175 per email (3 email minimum)
Your email list is filled with warm leads who want to hear from you – don’t leave them wondering where you are. Regular email newsletters are an excellent way to build the know-like-trust factor and keep your brand front-of-mind. Don’t underestimate the power of providing value through regular email communication to prime your readers for the sale.
Blogs
$350 (approx. 1000 words)
No keyword stuffing allowed! I’ll create blog content that’s SEO-optimized to increase your visibility on Google in a way that’s natural and authentic, and full of useful information to build trust with your customers and establish you as an authority in your niche.
Ask about bundles and retainers! When I create a personalized package just for you, you get the best of my services — and rates.
What’s Included
All services include the following features:
Thorough research
Well-written, edited copy
Proper formatting
Quick turn-around time
Copy that speaks to your customer and brand
SEO-optimization
Two rounds of edits
Kind Words
A little bit about me…
As a mom of two littles, I’m all about simplifying – that’s why I left teaching to pursue my passion for writing and start my business. So I could be more flexible and less stressed, and spend more time with my kids while they’re still small.
You started your business for a reason too. And it sure as heck wasn’t so you could be stressed about marketing.
Whether you’re not feeling confident about your writing skills…
you don’t have the time to do endless amounts of research, strategy, and writing…
or you just want someone to do it for you because… well, because you don’t wanna…
that’s what I’m here for.
I started my copywriting business so I could simplify my life, yes.
But I also did it because deep down I love helping people. And I love writing. And I love love love spending quality time with the people I love, traveling, staying in vacation rentals, and reading all the books I can get my hands on.
So if I can combine all those loves… helping people, writing, reading, traveling, vacation rentals… into a business?
Well, that’s the dream, right?
Let me take one of the most stressful parts of your business off your plate, so you can live more of your dream too.
I’ll take the time to do market research and understand your brand voice and your voice of customer. I’ll weave your personality throughout the copy so it’s not bland or boring. And I’ll use my step-by-step process to write high-converting conversational copy that you’re proud of – that reflects both your brand and your customer.
Portfolio
Sales Page — Prompt Pro
When you take a course you love and the creator asks you to write the sales page, saying yes is a no-brainer! This long-form sales page emphasizes with the struggles of the reader and guides them to the solution (this mini-course, of course).
Website Copy — The One Hundred Collection
Having worked with this client for several years, I’ve written all of the Experience and Destination pages on their website, including this one about Beach Towns. Check it out and skip around the site to inspire your next trip!
Website Copy — Masterfully Planned Events
Are you proud to share your website? Is it an accurate reflection of your business? When this business owner wanted to overhaul her website, I spent a lot of time learning about her business and doing research to optimize her site. The end result was something she was excited to share with the world.
Blog Post — Inhaven
Regular blog posts allow you to provide endless value to your current customers and reach new customers too. This blog post was designed to introduce current customers to a new brand but it was also SEO optimized to drive traffic to the website.
Book a discovery call.
When you know, you know. That’s what they say right? Sometimes a 15-minute chat is all it takes to see if it’s meant to be.
During our discovery call, we’ll discuss your business, your goals, and ways I might be able to help.
If the stars align, I’ll send you a detailed proposal based on your needs.
If not, I’ll try to point you in the right direction.
Either way, I’m always happy to connect. And you’ll never know unless you book…
None of the available time slots work for you? Rather chat via email? Fill out the contact form above, or email hello@megancastoragency.com.
Get in touch.
Have a question? I have an answer.
Fill out the contact form to start a conversation.
I’d love to hear from you!
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